Responsible investments are gaining ground, and more and more investors are seeking sustainable and ethical options to invest their money.
ESG criteria have become a key tool for evaluating companies’ social, environmental, and governance impact and, therefore, for making more informed investment decisions.
In this article, we will explore what ESG criteria are, how they work, and why they are important for the future of responsible investments. Additionally, we will use the social impact of our company as an example.
What does ESG stand for
ESG criteria are a set of standards that companies are evaluated against based on their environmental impact, social responsibility, and corporate governance practices.
ESG criteria allow investors to assess a company’s performance in these areas, helping them to make informed investment decisions.

Environmental criteria
Environmental criteria focus on a company’s environmental impact, including its carbon footprint, energy efficiency, water usage, waste management, and pollution control.
Investors look for companies committed to reducing their environmental impact, such as those prioritizing renewable energy and sustainable practices.
Social criteria
Social criteria evaluate a company’s impact on society, including its labor practices, human rights policies, and community engagement.
Investors look for companies that are committed to treating their employees, customers, and stakeholders fairly and with respect.
Governance criteria
Governance criteria focus on a company’s internal management structures and processes, including its board diversity, executive compensation, and risk management practices.
Investors seek companies with strong governance structures and ethical leadership to ensure long-term success and sustainability.

How do ESG criteria work?
ESG criteria work by gathering information about the company and its performance in the areas of social impact, environmental impact, and governance.
This information can be collected by investors, non-governmental organizations, credit rating agencies, and other entities that evaluate the performance of companies.
Once all this information is gathered, ESG criteria are used to create a ranking or rating of the company based on its performance in each of the three areas. Investors can use this rating to make informed decisions about where to invest their money.
Why do ESG criteria matter?
ESG criteria matter because they give investors a more comprehensive view of a company’s performance beyond just financial metrics.
By evaluating a company’s environmental, social, and governance practices, investors can identify companies that are better positioned for long-term success and sustainable growth.
Moreover, investing in companies prioritizing ESG criteria can positively impact society and the environment. It encourages companies to adopt more sustainable practices and encourages investors to prioritize values beyond financial returns.
How ESG criteria can impact investments
Investing in companies prioritizing ESG criteria can impact business economics in several ways.
Risk Mitigation
Companies that prioritize ESG criteria are often better positioned to mitigate risks associated with environmental and social issues, such as climate change, resource depletion, and social unrest.
As a result, investing in these companies can help to reduce overall investment risk.
Competitive Advantage
Companies prioritizing ESG criteria are also better positioned to gain a competitive advantage in the market.
As consumers and investors increasingly prioritize sustainability, companies prioritizing ESG criteria are more likely to attract customers and investors sharing these values.
Long-Term Performance
Investing in companies that prioritize ESG criteria has been shown to impact long-term performance positively.
Studies have shown that companies with strong ESG practices are more likely to achieve strong financial performance over the long term.

ESG and SDGs, are they related?
ESG (Environmental, Social, and Governance) and SDGs (Sustainable Development Goals) are related because they share a common goal of achieving sustainability.
The SDGs are a set of global goals established by the United Nations (UN) to achieve a more sustainable world for all.
As we have seen in this post, ESG criteria focus on evaluating companies’ environmental, social, and governance performance, which are directly related to several SDGs.
For example, SDG 7 ensures access to affordable, reliable, sustainable, and modern energy for all. ESG criteria for this goal could include investment in renewable energy and reducing greenhouse gas emissions.
Similarly, SDG 8 promotes sustainable, inclusive, and sustained economic growth, full and productive employment, and decent work for all. ESG criteria for this goal could include gender equality in the workplace, combating child labor, and respecting labor rights.
By using ESG criteria to make investment decisions, investors can support companies that contribute to achieving the SDGs and pressure companies that need to improve their performance in these areas.
In conclusion, while ESG criteria face some challenges, their growing adoption by investors and companies suggests they are the future of responsible investments.
Although there is still work to be done to standardize and improve transparency in ESG performance evaluation, ESG criteria are destined to play an increasingly important role in responsible investment in the future.
Smowltech: a company committed to ESG criteria and sustainability
At Smowltech, besides working towards building trust in e-learning, we are committed to the three criteria that make up ESG. This is one of the main reasons our investors support us in our daily work, especially regarding the social and environmental impact of our company.
Through our SMOWL proctoring products, we contribute to inclusive, equitable, and quality education in line with the United Nations’ Sustainable Development Goals (SDGs) 2030 agenda.
SMOWL focuses on improving the learning experience of students and employees by offering online exams and assessments that are more accessible, convenient, and tailored to individual needs.
If you think our tool can fit into any of your company’s or institution’s educational processes, do not hesitate to request a free demo from us.
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