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I am a content and SEO specialist with over 10 years of experience in the digital and audiovisual fields. Currently, I am the Content Specialist at Smowltech, where I manage and optimize content strategies based on SEO, and I have experience in content management (CMS) and writing user-optimized texts. My focus is on improving organic visibility and search engine rankings through the application of on-page SEO techniques while maintaining the company’s voice, tone, and corporate identity.
Before my current role, I worked at Next’media as a Copywriter and UX Writer, where I collaborated with major brands like Nestlé and Allianz for almost three years, creating sales- and user experience-optimized texts, constantly applying SEO best practices. I have also done consulting work for Postural Fit S.L. and contributed as a writer for media outlets such as El Diario Vasco de Vocento and Global Leads Group, creating original and engaging content for various digital platforms.
Previously, I had a solid background in audiovisual production, having worked as an Assistant Producer and Video Editor at Footstep Productions in London, and as a production assistant at EiTB.
My goal is to continue adding value in the field of digital marketing and SEO by creating content strategies that connect with audiences and enhance the visibility of the brands I collaborate with.
I would love to live in a Spielberg movie.
Yes, even in Jurassic Park.
I consider myself one of those nostalgic individuals who immensely enjoyed growing up in the nineties, firmly believing that everything created back then (surprise, surprise) is much better than anything produced now.
However, beyond enjoying films, series, music, and video games from all eras, I like spending time with my loved ones or watching matches of my team, Real Sociedad. Traveling, whether physically or through a good book, is also essential and beneficial for my health—both physical and mental.
But if there’s something I’ve recently discovered that I love more than anything else, it’s parenthood. Despite the back pain or lack of sleep, being with my little one is the most personally rewarding experience. Yet, what would I do without new technologies? I love all those gadgets and innovative ideas we have the chance to engage with.
As much as it pains me, no walkman can match the sensation of listening to Bruce Springsteen through AirPods, and no ’90s video game exceeds the immersive experience of virtual reality headsets.
Ultimately, the possibility of discovering a world where technology can create a more just and sustainable society excites me more than a Spielberg movie.
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